Category SEO & Marketing

Klaviyo's social media integration routes Instagram interactions into its CRM platform, enabling audience segmentation based on real-time social engagement.

Apple Korea's former search advertising director takes helm of Innocean's D-Plan360 digital marketing unit.

Brands investing in influencer partnerships now generate $5.78 in revenue per dollar spent, making creator relationships a high-ROI marketing channel in 2025.

AI is rewriting content strategy from keyword targeting to authority-building, with 68% of businesses seeing ROI gains.

Substack newsletters are where real estate professionals track housing data, affordability crises, and market forecasts independent of sales incentives.

Klaviyo's public beta Composer Agent generates complete email and SMS campaigns from natural language descriptions, powered by 14+ years of customer data.

Email generates $36-$42 per dollar spent, and 4.48 billion users worldwide make it your most direct channel to customers.

Rather than relying on manual segmentation and static send times, modern email platforms now use algorithmic analysis to predict which subject lines will...

High-quality imagery drives measurable improvements in engagement, conversions, and revenue—here's how to build visual strategy that actually performs.

A federal judge kept a $50 million digital marketing lawsuit between a Patriots receiver and a startup founder in Massachusetts, denying a motion to move it to Florida.